Privacy Policy

1. Information We Collect

We may collect information that you voluntarily provide when you:

• Submit a contact or product enquiry
• Request a quotation
• Select products and submit an enquiry
• Download or request a catalogue
• Contact us by email, telephone or WhatsApp
• Subscribe to marketing communications
• Communicate with our sales or export team

The information may include:

• Full name
• Company name
• Job title or business role
• Email address
• Telephone or mobile number
• Country, city or business address
• Product requirements and selected products
• Project, order, shipping or quotation details
• Messages and other information you provide to us

Please do not submit confidential, financial or sensitive personal information through general website enquiry forms.

2. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser and device type
• Operating system
• Approximate location
• Referring website or campaign
• Pages visited
• Time spent on pages
• Clicks and interactions
• Language preferences
• Date and time of access
• Cookie and similar technology identifiers

We use this information to operate the website, understand visitor behaviour, measure marketing performance, detect technical problems and improve the user experience.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide essential functionality, remember preferences, understand website traffic and measure marketing campaigns.

Depending on your consent choices, the website may use:

• Essential cookies required for security and website functionality
• Google Analytics 4 to measure website usage and performance
• Microsoft Clarity to understand website interaction and improve usability
• Meta/Facebook technologies to measure and improve advertising
• LinkedIn technologies to measure campaign performance
• Google Tag Manager to manage approved website tags

Non-essential analytics and marketing technologies should be activated only according to the visitor’s cookie-consent selection where required by law.

Visitors must be able to:

• Accept all cookies
• Reject non-essential cookies
• Select cookie categories
• Change or withdraw their consent later

Third-party providers may process information according to their own privacy policies. Probity Ceramic LLP does not control the independent privacy practices of these providers.

4. How We Use Personal Information

We may use collected information to:

• Respond to enquiries and quotation requests
• Recommend suitable products
• Provide catalogues, specifications and samples
• Communicate about pricing, availability and lead times
• Process and manage business orders
• Coordinate packaging, documentation and shipment requirements
• Provide customer service
• Maintain business and customer records
• Improve website content, products and services
• Analyse website performance and visitor behaviour
• Measure advertising and marketing performance
• Prevent fraud, spam, misuse and security incidents
• Comply with legal, tax, accounting and regulatory obligations
• Establish, exercise or defend legal claims

Where permitted, we may also contact business prospects regarding products or services that may be relevant to their business. Recipients can opt out of marketing communications at any time.

5. Legal Grounds for Processing

Depending on your location and applicable law, we process personal information on one or more of the following grounds:

• Your consent
• Taking steps at your request before entering into a contract
• Performing a contract or processing an order
• Compliance with legal obligations
• Our legitimate business interests, provided those interests do not override your rights
• Protection against fraud, misuse or security threats

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

6. How We Share Information

We do not sell or rent personal information.

We may share information only when reasonably necessary with:

• Employees and authorised representatives
• Manufacturing, packaging and quality-control partners
• Freight forwarders, shipping lines and logistics providers
• Banks, payment and trade-finance service providers
• Website hosting, IT and cybersecurity providers
• Email, CRM, analytics and marketing service providers
• Professional advisers, auditors and legal consultants
• Government, customs, tax or regulatory authorities when required
• Business successors in connection with a merger, restructuring or transfer of business assets

Service providers are expected to use information only for the authorised purpose and to apply appropriate safeguards.

7. International Data Transfers

Probity Ceramic LLP operates from India and serves international customers. Your information may be accessed, processed or stored in India or in other countries where our service providers operate.

Data-protection laws may differ between countries. Where required, we use reasonable contractual, organisational and technical safeguards for international transfers of personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Respond to enquiries
• Maintain business relationships
• Complete quotations, orders and shipments
• Provide after-sales support
• Maintain legal, tax, accounting and export records
• Resolve disputes and enforce agreements
• Meet security and regulatory requirements

When information is no longer required, we will delete, anonymise or securely archive it according to applicable legal and operational requirements.

9. Data Security

We use reasonable administrative, technical and organisational safeguards to protect personal information from unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission or electronic storage system is completely secure. We cannot guarantee absolute security, and users should take appropriate care when submitting information online.

10. Your Privacy Rights

Depending on your country and applicable law, you may have the right to:

• Request access to personal information held about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information
• Object to or restrict certain processing
• Withdraw consent
• Opt out of direct marketing
• Request a portable copy of your information
• Lodge a complaint with an applicable data-protection authority
• Request information about how your data is processed or shared

Residents of India may exercise rights available under applicable Indian data-protection law. Individuals in the European Economic Area or United Kingdom may have additional rights under the GDPR or UK GDPR. Residents of certain US states may have rights under applicable state privacy laws.

To submit a privacy request, contact us at info@probityllp.com. We may need to verify your identity before completing the request.

11. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link included in the email or by contacting us.

You may also request that we stop marketing communication through telephone or WhatsApp. We may still send necessary communications connected with an enquiry, quotation, order, payment, shipment or existing business relationship.

12. Third-Party Websites

Our website may contain links to third-party websites, social-media platforms, video platforms, messaging services or other external services.

We are not responsible for the content, security or privacy practices of external websites. Please review their privacy policies before submitting personal information.

13. Children’s Privacy

Our website and products are intended for businesses and adults. We do not knowingly collect personal information from children.

If you believe a child has provided personal information through the website, please contact us so that we can review and delete it where appropriate.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, business practices, technologies or legal requirements.

The revised policy will be published on this page with an updated “Last updated” date. Material changes may also be communicated through the website where appropriate.